When it comes to drink driving, young men don't listen to the government.
But they do listen to their mates.

So, we created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel.
That's one Pint Block for every young person killed or seriously injured each month in a drink driving accident.

The campaign ran across posters, beer mats and bar runners
which were distributed to pubs, bars, music venues, sports clubs and gyms.