Tesco wanted to launch themselves on TikTok.
But how do you stand out against a load of people eating tide pods?
A slightly pervy talking till, it turned out.
We ran a competition to find the next voice of Tesco’s checkouts
with auditions held exclusively on TikTok.
The entries came in thick-accented and fast.
We had Snape impressionists. Opera singers. Even a death metal vocalist from Utah.
By the time Michael Barrymore did an audition, we knew it had gone properly viral.
Results
50m+ organic views
Trended on TikTok for 10 days 🔥
3000+ entries
40+ articles in media
And the winner was…