Throughout history, female writers have had to use male pen names
for their work to be published or taken seriously.
We wanted to rewrite that wrong by printing these women’s real names
on the front of their work for the first time.
The 25 books celebrated the Baileys Women’s Prize for Fiction’s 25th
anniversary of championing female writers.
The campaign kicked off with Middlemarch published under Mary Ann Evan's
(AKA George Eliot) name for the first time in history.
Results
Over 54k eBooks downloaded
7th most read article on BBC News
1.3 billion impressions
Featured on BBC Breakfast
Featured on Sky News
Special segment on the BBC Women’s Hour
Over 100 articles published around the world,
including South Africa, Korea, India, the Philippines and Australia
